New purchases

E-commerce is experiencing an increasing spread and remains dynamic, despite the current juncture.

In addition to the aggressive pricing policies, merchants need to set up marketing tools to increase the conversion and loyalty rate.

We can predict that mobile usage is going to play a preponderant role in e-commerce in the next years...

This issue is important: offering to Net Surfers the opportunity to buy simply and instantly everywhere and in all circumstances, is to enhance customers acquisition and turnover.

Merchants have understood this equation and progressively adapt their website content to mobile interface. However,  numerous reticences remain: even with optimization of application ergonomy, on-line purchase with a smartphone is experienced as a real obstacle course. Too much data to enter; credit card information reading is required...